Hayes Tauber

Led all corporate branding and multiplatform marketing strategy for a 29-year-old media company, building and leading a diverse team of 50+ experts to drive significant audience and revenue growth.

• Elevated INSP from #34 to a top-10 Nielsen ranking and outperformed major networks like Bravo and History Channel by 2021, achieving record social, email, and SMS marketing results for the multiplatform content business.
• Directed a comprehensive end-to-end rebranding initiative, including logo and cross-platform look, with a "Heroes Live Here" message that significantly grew audience engagement and strengthened customer relationships.
• Drove all B2B marketing efforts, improving relationships and gaining new placements with key distributors, while growing social footprint from 500,000 to 2.6M followers and 25M monthly impressions.
• Spearheaded the integration of AI for promo, voice-over, and e-commerce assets, HubSpot for CRM, and Asana for project management, boosting SEO from #15 to #1 on select keywords and developing a new website.

Co-led the launch of a mobile app and digital venture startup, managing all business operations including go-to-market strategy, finance, HR, and business development.

• Drove revenue growth from $700,000 to over $2M, achieving a 285% increase through growth hacking and A/B testing of creative.
• Increased downloads and subscriptions while effectively lowering Customer Acquisition Cost (CAC) and improving Customer Lifetime Value (LTV).
• Managed comprehensive business operations, encompassing strategic planning, financial oversight, and human resources for a nascent digital venture.

Recruited to transform and grow an underperforming media portfolio, leading a 20-member team and managing a $50M annual budget for global brand strategy and audience acquisition.

• Reimagined and revitalized National Geographic media brands, delivering 3 consecutive years of record-breaking ratings and year-over-year audience growth amid industry disruption.
• Grew social footprint by 161% and digital traffic by 146% by delivering the networks' first digital-first series and engaging cross-platform campaigns.
• Secured a Creative Arts Emmy for Social TV Experience and an SXSW Innovation Award, recognizing innovative digital companion experiences.
• Expanded audience reach by partnering with Uber for alternative energy-fueled cars and delivering a 1960s-era replica newsstand campaign for major documentary launches.

Directed brand transformation and led all marketing functions for a major entertainment network, overseeing a 15-member team and an 8-figure budget.

• Protected a subscriber base of ~93M by successfully rebranding Court TV as truTV, maintaining network stability and audience engagement.
• Orchestrated the 360-campaign strategy for 'Impractical Jokers', launching it as the network's highest-rated series to date and a sought-out destination for advertisers.
• Secured the first NASCAR partnership in an integrated marketing collaboration that lifted 'Lizard Lick Towing' ratings by 44% and contributed to the network's Top-5 ranking among basic cable competitors.

Built and directed brand marketing strategy for ESPN's sub-brands, managing a 10-member team and a $20M budget, overseeing social media and brand guidelines.

• Grew ESPN The Magazine subscribers from 1.9M to 16M, becoming the top magazine among men 18-34 for 4 consecutive years, and expanded ESPN Radio to 24M weekly listeners.
• Increased ESPNEWS subscribers from 51M to 73M, establishing one of the largest social footprints for a media company at the time.
• Defined vision and standardized communication, leading the development and rollout of ESPN's first formal brand guidelines and growing social following from zero to 6M in 2 years.

Managed and transformed the global legacy Beck's beer brand in the U.S., overseeing a 5-member team and a $28M budget, reversing a 3-year volume downturn.

• Reversed 3 years of revenue decline, contributing to parent company annual revenue growth from €11.6B to €13.3B.
• Revitalized the brand with a dynamic, modern appeal for younger audiences, shifting from an outdated message.
• Launched the brand's first multicultural marketing program, including Premier Light and Beck's After Dark Concert Series, expanding market reach.

Served as the first marketing leader post-spin-off, playing a pivotal role in establishing new corporate headquarters and driving brand growth for international spirits.

• Led the marketing launch of international brands (Plymouth Gin, Danzka Vodka) in the U.S., contributing to the world's third-largest spirits company's 4 years of revenue growth.
• Secured innovative packaging and promotion partnerships with fashion icon Stella McCartney and artist Romero Britto, enhancing brand prestige and market presence.
• Contributed to the company reaching a 9-year high in revenue, leading to an acquisition valued at +$8.3B in 2008.

Contributed as a key team member to the successful launch of a major new product line for a leading consumer goods company.

• Played a key role in the team responsible for the successful launch of Armor All® Original Protectant Wipes, contributing to market entry and product success.

Guides strategy and impact for a nonprofit dedicated to quality primary education in underserved communities, actively involved in website relaunch and new engagement platform development.

• Guiding strategic direction for a nonprofit focused on quality primary education in underserved communities.
• Leading the relaunch of the organization's website and developing a new engagement platform to enhance engagement.

Provides strategic guidance across programming, partnerships, and creative initiatives for a foundation that harnesses the power of the arts to inspire social change.

• Contributing strategic guidance to programming, partnerships, and creative initiatives for an arts-focused foundation.
• Supporting efforts to leverage the arts for social change and community inspiration.

Volunteering as an in-class reader for third-grade students, supporting literacy and educational engagement.

• Supported third-grade literacy and engagement by serving as an in-class reader.